I’m Ajith, a Senior Product Designer based in Amsterdam. For the past 12 years, I’ve worked at Decathlon across app and web experiences.
I enjoy working on complex product journeys where customer needs, business goals, technical constraints, and design quality need to come together.
What I do
Product strategy
I frame ambiguous problems, connect insights to opportunities, and help teams make clearer product decisions.
End-to-end experience design
I design across discovery, prototyping, validation, and delivery, with a focus on journeys that affect customer trust and business outcomes.
Design systems and craft
I create scalable patterns and components that improve consistency, quality, and maintainability.
Cross-functional leadership
I partner closely with Product, Engineering, Research, Analytics, Content, and Design System teams to move from ideas to measurable outcomes.
I’m also curious about human psychology in digital interaction, AI as a design partner, and how responsible digital experiences can positively impact people and the planet.
Outside of work, you’ll often find me playing volleyball, cooking, exploring photography, or spending endless playtime with my daughter.
I’m always happy to connect around thoughtful products, design systems, mobile experiences, or design leadership.
Connect with me on LinkedIn
Connect with linked.in
ajithbava. 2026
I’m Ajith, a Senior Product Designer based in Amsterdam. For the past 12 years, I’ve worked at Decathlon across app and web experiences.
I enjoy working on complex product journeys where customer needs, business goals, technical constraints, and design quality need to come together.
What I do
Product strategy
I frame ambiguous problems, connect insights to opportunities, and help teams make clearer product decisions.
End-to-end experience design
I design across discovery, prototyping, validation, and delivery, with a focus on journeys that affect customer trust and business outcomes.
Design systems and craft
I create scalable patterns and components that improve consistency, quality, and maintainability.
Cross-functional leadership
I partner closely with Product, Engineering, Research, Analytics, Content, and Design System teams to move from ideas to measurable outcomes.
I’m also curious about human psychology in digital interaction, AI as a design partner, and how responsible digital experiences can positively impact people and the planet.
Outside of work, you’ll often find me playing volleyball, cooking, exploring photography, or spending endless playtime with my daughter.
I’m always happy to connect around thoughtful products, design systems, mobile experiences, or design leadership.
Connect with me on LinkedIn
ajithbava. 2026
I’m Ajith, a Senior Product Designer based in Amsterdam. For the past 12 years, I’ve worked at Decathlon across app and web experiences.
I enjoy working on complex product journeys where customer needs, business goals, technical constraints, and design quality need to come together.
What I do
Product strategy
I frame ambiguous problems, connect insights to opportunities, and help teams make clearer product decisions.
End-to-end experience design
I design across discovery, prototyping, validation, and delivery, with a focus on journeys that affect customer trust and business outcomes.
Design systems and craft
I create scalable patterns and components that improve consistency, quality, and maintainability.
Cross-functional leadership
I partner closely with Product, Engineering, Research, Analytics, Content, and Design System teams to move from ideas to measurable outcomes.
I’m also curious about human psychology in digital interaction, AI as a design partner, and how responsible digital experiences can positively impact people and the planet.
Outside of work, you’ll often find me playing volleyball, cooking, exploring photography, or spending endless playtime with my daughter.
I’m always happy to connect around thoughtful products, design systems, mobile experiences, or design leadership.
Connect with me on LinkedIn
Connect with linked.in
ajithbava. 2026