Senior Product Designer shaping scalable digital commerce experiences through strategy, systems thinking, and craft.
Recent works
Designing a Native Checkout Experience to Improve Conversion and Customer Clarity
I led the shift from a fragmented WebView checkout to a modular native checkout foundation across 38 countries.
Product Strategy
Systems Thinking
Cross-market Scalability
2024-25
View case study
Leading a Progressive Shopping App Revamp Without Disrupting the Product Roadmap
I turned Decathlon’s new Brand ID into a practical app transformation strategy, updating foundations, creating scalable components, and improving product craft through planned roadmap work.
Design Strategy
Design Systems
Craft Leadership
2025-26
View case study
Improving Shopping App Onboarding to Increase Homepage Reach and Customer Confidence
I led the product design strategy to understand early-funnel drop-offs, prioritize onboarding opportunities, and improve the path from app launch to homepage.
Product Strategy
Holistic UX
Cross-functional Influence
2026
View case study
How I create impact
Product strategy
I help teams move from broad product challenges to clear opportunity areas, using research, data, and business context to make better design decisions.
Systems thinking
Design scalable experiences and components that reduce fragmentation, support local flexibility, and make future product work easier to maintain.
Craft with purpose
I focus on interaction design, visual hierarchy, accessibility, and native platform quality to make complex journeys feel clearer and more trustworthy.
I’m a Senior Product Designer based in Amsterdam, with 12 years of experience designing app and web commerce experiences at Decathlon.
More about me
Senior Product Designer shaping scalable digital commerce experiences through strategy, systems thinking, and craft.
Recent works
Designing a Native Checkout Experience to Improve Conversion and Customer Clarity
I led the shift from a fragmented WebView checkout to a modular native checkout foundation across 38 countries.
Product Strategy
Systems Thinking
Cross-market Scalability
2024-25
View case study
Leading a Progressive Shopping App Revamp Without Disrupting the Product Roadmap
I turned Decathlon’s new Brand ID into a practical app transformation strategy, updating foundations, creating scalable components, and improving product craft through planned roadmap work.
Design Strategy
Design Systems
Craft Leadership
2025-26
View case study
Improving Shopping App Onboarding to Increase Homepage Reach and Customer Confidence
I led the product design strategy to understand early-funnel drop-offs, prioritize onboarding opportunities, and improve the path from app launch to homepage.
Product Strategy
Holistic UX
Cross-functional Influence
2026
View case study
How I create impact
Product strategy
I help teams move from broad product challenges to clear opportunity areas, using research, data, and business context to make better design decisions.
Systems thinking
Design scalable experiences and components that reduce fragmentation, support local flexibility, and make future product work easier to maintain.
Craft with purpose
I focus on interaction design, visual hierarchy, accessibility, and native platform quality to make complex journeys feel clearer and more trustworthy.
I’m a Senior Product Designer based in Amsterdam, with 12 years of experience designing app and web commerce experiences at Decathlon.
More about me
Senior Product Designer shaping scalable digital commerce experiences through strategy, systems thinking, and craft.
Recent works
Designing a Native Checkout Experience to Improve Conversion and Customer Clarity
I led the shift from a fragmented WebView checkout to a modular native checkout foundation across 38 countries.
Product Strategy
Systems Thinking
Cross-market Scalability
2024-25
View case study
Leading a Progressive Shopping App Revamp Without Disrupting the Product Roadmap
I turned Decathlon’s new Brand ID into a practical app transformation strategy, updating foundations, creating scalable components, and improving product craft through planned roadmap work.
Design Strategy
Design Systems
Craft Leadership
2025-26
View case study
Improving Shopping App Onboarding to Increase Homepage Reach and Customer Confidence
I led the product design strategy to understand early-funnel drop-offs, prioritize onboarding opportunities, and improve the path from app launch to homepage.
Product Strategy
Holistic UX
Cross-functional Influence
2026
View case study
How I create impact
Product strategy
I help teams move from broad product challenges to clear opportunity areas, using research, data, and business context to make better design decisions.
Systems thinking
Design scalable experiences and components that reduce fragmentation, support local flexibility, and make future product work easier to maintain.
Craft with purpose
I focus on interaction design, visual hierarchy, accessibility, and native platform quality to make complex journeys feel clearer and more trustworthy.
I’m a Senior Product Designer based in Amsterdam, with 12 years of experience designing app and web commerce experiences at Decathlon.
More about me