Recent works
Native checkout
Led the shift from a fragmented WebView checkout to a modular native checkout foundation across 38 countries - lifting checkout conversion +2.7%
Systems Thinking
Cross-market Scalability
Decathlon
View case study
App Revamp
Turned Decathlon's new Brand ID into a practical app transformation - shipping List Flex, a scalable component now used on ~80% of app screens.
Design Systems
Craft Leadership
Decathlon
View case study
Onboarding
Led the product design strategy to understand early-funnel drop-offs and reframe onboarding as a strategic entry point - growing homepage reach from 70% to 74%.
Holistic UX
Cross-functional Influence
Decathlon
View case study
I'm Ajith, a product designer in Amsterdam. Twelve years at Decathlon, across India, France, and the Netherlands. Still curious about why people do what they do.
More about me
Senior product designer
Decathlon
Amsterdam
Recent works
Native checkout
Led the shift from a fragmented WebView checkout to a modular native checkout foundation across 38 countries - lifting checkout conversion +2.7%
Systems Thinking
Cross-market Scalability
Decathlon
View case study
App revamp
Turned Decathlon's new Brand ID into a practical app transformation - shipping List Flex, a scalable component now used on ~80% of app screens.
Design Systems
Craft Leadership
Decathlon
View case study
Onboarding
Led the product design strategy to understand early-funnel drop-offs and reframe onboarding as a strategic entry point - growing homepage reach from 70% to 74%.
Holistic UX
Cross-functional Influence
Decathlon
View case study
I'm Ajith, a product designer in Amsterdam. Twelve years at Decathlon, across India, France, and the Netherlands. Still curious about why people do what they do.
More about me
Senior product designer
Decathlon
Amsterdam
Recent works
Native checkout
Led the shift from a fragmented WebView checkout to a modular native checkout foundation across 38 countries - lifting checkout conversion +2.7%
Systems Thinking
Cross-market Scalability
Decathlon
View case study
App revamp
Turned Decathlon's new Brand ID into a practical app transformation - shipping List Flex, a scalable component now used on ~80% of app screens.
Design Systems
Craft Leadership
Decathlon
View case study
Onboarding
Led the product design strategy to understand early-funnel drop-offs and reframe onboarding as a strategic entry point - growing homepage reach from 70% to 74%.
Holistic UX
Cross-functional Influence
Decathlon
View case study
I'm Ajith, a product designer in Amsterdam. Twelve years at Decathlon, across India, France, and the Netherlands. Still curious about why people do what they do.
More about me